--- title: Aaron Facca Joins Mini Mall With An Eye On Innovation description: Newly appointed VP of Operations brings a wealth of experience and entrepreneurial drive to Avenue Living's freshly launched fund. image: https://al.avenuelivingam.com/hubfs/IMG_1370-scaled-1-2048x1536%20copy.webp --- [![AvenueLiving](https://al.avenuelivingam.com/hubfs/raw_assets/public/AvenueLiving_November2023/Images/headerlogoavenue.svg "AvenueLiving")](https://www.avenuelivingam.com/) [![AvenueLiving](https://al.avenuelivingam.com/hubfs/raw_assets/public/AvenueLiving_November2023/Images/avenue-colorlogo.svg "AvenueLiving")](https://www.avenuelivingam.com/) - [Funds](https://avenuelivingam.com/funds/core-trust/) - [Core Trust](https://www.avenuelivingam.com/funds/core-trust/) - [Opportunity Trust](https://www.avenuelivingam.com/funds/opportunity-trust/) - [Farmland](https://www.avenuelivingam.com/funds/farmland/) - [Mini Mall Storage Properties Trust](https://www.avenuelivingam.com/funds/mini-mall-trust/) - [Team](https://www.avenuelivingam.com/our-team/) - [Careers](https://www.avenuelivingam.com/careers/) - [Resources](https://www.avenuelivingam.com/insights/) - [Responsibility](https://www.avenuelivingam.com/responsibility/) - [Environment](https://www.avenuelivingam.com/environment/) - [Social](https://www.avenuelivingam.com/social-impact/) - [Governance](https://www.avenuelivingam.com/governance/) - [About](https://www.avenuelivingam.com/about/) - [Contact](https://www.avenuelivingam.com/contact/) Investor Portal [Exempt Edge Investor Portal](https://avenuelivingam.exemptedge.com/login) [Avenue Living Investor Portal](https://investor.avenuelivingam.com/) [How to Invest](https://www.avenuelivingam.com/how-to-invest/) × - Funds - [Core Trust](https://www.avenuelivingam.com/funds/core-trust/) - [Opportunity Trust](https://www.avenuelivingam.com/funds/opportunity-trust/) - [Farmland](https://www.avenuelivingam.com/funds/farmland/) - [Mini Mall Storage Properties Trust](https://www.avenuelivingam.com/funds/mini-mall-trust/) - Team - [Team](https://www.avenuelivingam.com/our-team/) - [Careers](https://www.avenuelivingam.com/careers/) - [Resources](https://www.avenuelivingam.com/insights/) - Responsibility - [Responsibility](https://www.avenuelivingam.com/responsibility/) - [Environment](https://www.avenuelivingam.com/environment/) - [Social Impact](https://www.avenuelivingam.com/social-impact/) - [Governance](https://www.avenuelivingam.com/governance/) - [About](https://www.avenuelivingam.com/about/) - [Contact](https://www.avenuelivingam.com/contact/) - [Investor Portal](https://avenuelivingam.exemptedge.com/login) - [How to Invest](https://www.avenuelivingam.com/how-to-invest/) 05/15/2020 # Aaron Facca Joins Mini Mall With An Eye On Innovation ![Aaron Facca Joins Mini Mall With An Eye On Innovation](https://al.avenuelivingam.com/hubfs/IMG_1370-scaled-1-2048x1536%20copy.webp "Aaron Facca Joins Mini Mall With An Eye On Innovation") Aaron Facca, the newly appointed Vice-President of Operations at Mini Mall Storage Properties (Mini Mall), brings a wealth of experience and entrepreneurial drive to the freshly launched fund, managed by Avenue Living Asset Management. Aaron Facca has come on board with a mandate to help grow Mini Mall into a national brand. “We are very excited to have Aaron join the Mini Mall team. Aaron is well respected across the industry and brings 13 years of experience managing Class B & C self-storage assets across Canada. He has had an immediate impact on our operations thus far, and we are thrilled to continue developing the Mini Mall vision with him,” said Adam Villard, CEO of Mini Mall Storage Properties. “When I started in the storage industry, it was still a relatively new market in Canada, even in the A-class centres. But now we’ve seen a lot of consolidation in the bigger cities, and the next generation,” said Facca. “We’re putting B and C markets together in a way that only we can.” Until now, no one in the industry has had the reach or capacity to consolidate those markets in an efficient way, bringing scale to individual storage operations dispersed across the country. “In the larger centres such as Toronto, Vancouver and Calgary, people take a high level of service and experience for granted,” said Facca. “The exciting part for me personally is being able to tap into the Avenue Living ecosystem of maintenance, service and the call centre to bring an A-class service as well as level of experience to our markets in smaller centres.” Adam Villard, CEO of Mini Mall, said Facca comes to the company with an incredible amount of proficiency, especially in the areas of technology, automation and efficiency, a key pillar in Mini Mall’s strategic development model. “Beyond his experience, he’s the right fit. He has an entrepreneurial spirit with a strategic mind, and an eye to build and grow operational elements to the next level. Aaron and the rest of our team will be building a large national brand, from the ground up,” said Villard. Aaron Facca’s experience in the self-storage business goes back to his university days, when he was cleaning storage units while getting his degree in Business Economics from the University of Saskatchewan. He worked with *Storage Mart* in Saskatoon for almost 10 years, rising up the ranks to Regional Manager for the Prairies. Leveraging this experience, Aaron moved to Calgary to take over the management of a large national self-storage brand, *Real Storage*. He was integral in helping to create a successful exit strategy for *Real Storage* when it sold its portfolio in early 2019. The storage property industry is growing due to a number of reasons, including the downsizing of homes in large urban centres as more people move to condos. The average size of both homes and building lots is shrinking. In addition to seasonal overflow, storage has become a way of life for many people, with Baby Boomers downsizing and Millennials living in smaller homes, while still needing storage space for their possessions. “Consumers are looking for options in all available price points. But mainly, they want to feel they are investing in a safe, clean facility for their personal belongings. Furthermore, they want a friendly person to help them out, either over the phone, via online chat, or excellent customer service in store,” said Facca. “Our mandate is to provide the best customer experience possible.” --- #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://al.avenuelivingam.com/the-blog/aaron-facca-joins-mini-mall-eye-innovation) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://al.avenuelivingam.com/the-blog/aaron-facca-joins-mini-mall-eye-innovation&text=Aaron%20Facca%20Joins%20Mini%20Mall%20With%20An%20Eye%20On%20Innovation) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://al.avenuelivingam.com/the-blog/aaron-facca-joins-mini-mall-eye-innovation) --- ##### [Previous Post](https://al.avenuelivingam.com/the-blog/ceo-brings-global-operations-viewpoint-mini-mall-storage-properties) ##### [Next Post](https://al.avenuelivingam.com/the-blog/call-centre-doesnt-skip-beat-despite-coronavirus-crisis) ## Terms & Conditions By clicking "I Agree" and accessing this content, you acknowledge and agree to the following terms and conditions of use. The following constitutes a legal agreement governing your access to and use of the following webpages and is entered into between you and Avenue Living Asset Management Ltd. and (collectively, the “Company”): 1. **Restricted Access** The information contained on the following webpages is intended **solely for use by individuals who are registered investment professionals in Canada**, including those registered with a provincial securities commission, the Canadian Securities Administrators (CSA), or a recognized self-regulatory organization (e.g., CIRO). If you are **not a registered investment professional in Canada**, you are not authorized to access or use this information. 1. **Regulatory Compliance** By accessing this information, you represent, warrant and covenant that: - You are a **registered investment professional in Canada** and remain in good standing under applicable laws; - You are accessing the information **solely in your professional capacity**, and not as a retail investor or for general promotional or solicitation purposes; and - You will **not use the information** in any manner that would breach Canadian securities laws or regulations or applicable laws of any other jurisdiction. 1. **Company Status and Distribution Model** Avenue Living Asset Management Ltd. is a non-registered asset management firm and does not itself engage in the distribution of securities. Securities of Avenue Living Real Estate Core Trust, Mini Mall Storage Properties Trust, Tract Farmland Partners LP and any other issuer described in these materials are distributed exclusively through third-party investment dealers and exempt market dealers that are registered under applicable Canadian securities laws. Such distribution is conducted pursuant to available prospectus exemptions under National Instrument 45-106 – *Prospectus Exemptions* or other applicable local exemptions in the relevant offering jurisdictions. The Company does not provide investment advice or portfolio management services and is not registered as a dealer or adviser in any Canadian jurisdiction. 1. **Nature of Information** By proceeding, you acknowledge that the materials available behind this click-through agreement may include, but are not limited to: - **Offering Memorandums (OMs)** and other subscription-related documents; - **Marketing presentations and fund fact sheets** relating to potential investment opportunities; - **Due diligence materials** and supporting documentation; - **Confidential information** regarding investment strategies, fund structures, and/or management teams. Such information is **non-public, proprietary, and confidential**, and is intended only to be accessed and reviewed through the Company’s website by qualified, registered investment professionals. 1. **Not an Offer or Solicitation** The materials accessed are provided on this website **solely for informational purposes** and **do not constitute an offer to sell, or a solicitation to buy, any securities or investment products in any jurisdiction**, nor do they constitute investment advice. Any such offer or solicitation, if made, would be pursuant to applicable securities laws and accompanied by appropriate offering documents. **No offer or sale is being made to any U.S. Person (as defined in Regulation S under the U.S. Securities Act of 1933, as amended), nor to any person in the United States or subject to U.S. jurisdiction.** The securities described hereinafter have not been and will not be registered under the U.S. Securities Act and may not be offered or sold in the United States or to U.S. Persons absent registration or an applicable exemption. The information contained on this website is not intended to constitute financial, investment, legal, accounting or tax advice or counsel and must not be relied upon in that regard. See [Disclaimer - Avenue Living Asset Management](https://dev.avenuelivingam.com/disclaimer/) and [Forward Looking Statements - Avenue Living Asset Management](https://dev.avenuelivingam.com/forward-statements/) for further information. 1. **Confidentiality & No Dissemination** You acknowledge that the information you are accessing is **confidential and proprietary** to the Company. You agree: - Not to copy, forward, share, or otherwise disseminate any of the materials; - Not to use the materials for any purpose other than your internal investment evaluation in a professional capacity; - To maintain the confidentiality of all information in accordance with applicable professional and legal standards. You agree that the materials may not be copied, distributed, forwarded, or otherwise disseminated to any third party, including clients, prospective investors, or members of the public, without prior written consent of the Company. Unauthorized distribution, reproduction, or reliance by any third party is strictly prohibited. 1. **Intellectual Property Rights** All content provided is the intellectual property of the Company or its licensors and is protected under applicable copyright, trademark, and trade secret laws. You are granted a limited, non-transferable, non-sublicensable license to access and use the materials solely for professional due diligence purposes. You may not modify, reverse engineer, decompile, or create derivative works from any materials, nor remove any copyright or proprietary notices. 1. **Accuracy and Limitation of Liability** The information provided is believed to be accurate and reliable as of the date presented but is **subject to change without notice**. The Company makes no representation or warranty, express or implied, as to the accuracy, completeness, or currency of the content and **disclaims all liability**, to the extent possible under applicable securities laws, arising from any reliance on such information. 1. **Language** The parties hereto expressly request and require that this agreement be drawn up in English. *Les parties aux présentes conviennent et exigent que cette entente soit rédigé en anglais*. 1. **Acceptance of Terms** By clicking "I Agree," you confirm and agree that: - You are a **registered investment professional in Canada**; - You understand and accept the **terms and conditions** of this Agreement; - You will **treat all materials as confidential** and **will not disseminate** or use the information in connection with the **solicitation of investments** by clients or the public; and - You have read and agree to be bound by the [Terms and Conditions - Avenue Living Asset Management](https://dev.avenuelivingam.com/terms-and-conditions/) governing the use of this website and the [Privacy Policy - Avenue Living Asset Management](https://dev.avenuelivingam.com/privacy-policy/). If you do not agree to these terms, **do not access or use** the information. I agree to the Terms and Conditions Accept --- ## Related Posts It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. --- [Admin](https://al.avenuelivingam.com/the-blog/author/admin) 30 September, 2026 #### [Extension of Strategic Review and Redemption Program Update](https://al.avenuelivingam.com/the-blog/extension-of-strategic-review-and-redemption-program-update) Mini Mall Storage Properties Trust September 24, 2026 [Read More](https://al.avenuelivingam.com/the-blog/extension-of-strategic-review-and-redemption-program-update) [Admin](https://al.avenuelivingam.com/the-blog/author/admin) 30 September, 2026 #### [Strategic Review and Redemption Program Update](https://al.avenuelivingam.com/the-blog/strategic-review-and-redemption-program-update) AVENUE LIVING REAL ESTATE CORE TRUST September 24, 2026 [Read More](https://al.avenuelivingam.com/the-blog/strategic-review-and-redemption-program-update) [Admin](https://al.avenuelivingam.com/the-blog/author/admin) 22 June, 2026 #### [Mini Mall Storage Properties Trust Fiscal Q2 2026 Update](https://al.avenuelivingam.com/the-blog/mini-mall-storage-properties-trust-q2-2026-investor-update-call) In this update, Adam Villard (Chief Executive Officer), Aaron Facca (Chief Operating Officer), and… [Read More](https://al.avenuelivingam.com/the-blog/mini-mall-storage-properties-trust-q2-2026-investor-update-call) ![AL-20Years-HorizontalLogo-White](https://al.avenuelivingam.com/hubfs/AL-20Years-HorizontalLogo-White.svg "AL-20Years-HorizontalLogo-White") [![WPC-Top-Employers-webp](https://al.avenuelivingam.com/hs-fs/hubfs/WPC-Top-Employers-webp.webp?width=350&height=196&name=WPC-Top-Employers-webp.webp "WPC-Top-Employers-webp")](https://www.wealthprofessional.ca/best-in-wealth/best-wealth-management-firms-to-work-for-in-canada-top-employers/386971) ## Follow Avenue Living - [Funds](https://avenuelivingam.com/#AlternativeFunds) - [Core Trust](https://www.avenuelivingam.com/core-trust/) - [Opportunity Trust](https://www.avenuelivingam.com/opportunity-trust/) - [Farmland](https://www.avenuelivingam.com/farmland/) - [Mini Mall Storage Properties Trust](https://www.avenuelivingam.com/mini-mall-trust/) - [Explore](https://avenuelivingam.com/) - [Team](https://www.avenuelivingam.com/our-team/) - [Careers](https://www.avenuelivingam.com/carrers/) - [Resources](https://www.avenuelivingam.com/insights/) - [Responsibility](https://www.avenuelivingam.com/responsibility/) - [About](https://www.avenuelivingam.com/about/) - [Investor Relations](https://avenuelivingam.com/how-to-invest/) - [investor-relations@avenueliving.ca](mailto:investor-relations@avenueliving.ca) - [587.330.2509](tel:5873302509) - [How to Invest](http://how-to-invest/) - [Investor Portal](https://avenuelivingam.exemptedge.com/login) - [Legal](https://www.avenuelivingam.com/prospective-investors/) - [Disclaimer](https://avenuelivingam.com/disclaimer/) - [Corporate Structure](https://www.avenuelivingam.com/corporate-structure/) - [Forward Looking Statements](https://www.avenuelivingam.com/forward-statements/) - [Terms and Conditions](https://www.avenuelivingam.com/terms-and-conditions/) - [Privacy Policy](https://www.avenuelivingam.com/privacy-policy/) - [Cookie Policy](https://www.avenuelivingam.com/cookie-policy/) © 2023 Avenue Living. All Rights Reserved. ![AL-20Years-HorizontalLogo-White](https://al.avenuelivingam.com/hubfs/AL-20Years-HorizontalLogo-White.svg "AL-20Years-HorizontalLogo-White") ## Follow Avenue Living - NAVIGATION - [Team](https://www.avenuelivingam.com/our-team/) - [Resources](https://www.avenuelivingam.com/insights/) - [Responsibility](https://www.avenuelivingam.com/responsibility/) - [About](https://www.avenuelivingam.com/about/) - Funds - [Core Trust](https://www.avenuelivingam.com/core-trust/) - [Opportunity Trust](https://www.avenuelivingam.com/opportunity-trust/) - [Farmland Trust](https://www.avenuelivingam.com/farmland/) - [Mini Mall Storage Properties Trust](https://www.avenuelivingam.com/mini-mall-trust/) - INVESTOR RELATIONS - [How to Invest](https://www.avenuelivingam.com/how-to-invest/) - [Investor Portal](https://avenuelivingam.exemptedge.com/login) - [investor-relations@avenueliving.ca](mailto:investor-relations@avenueliving.ca) - [587.330.2509](tel:5873302509) - [Legal](https://www.avenuelivingam.com/prospective-investors/) - - [Disclaimer](https://www.avenuelivingam.com/prospective-investors/) - [Corporate Structure](https://www.avenuelivingam.com/corporate-structure/) - [Forward Looking Statements](https://www.avenuelivingam.com/forward-statements/) - - [Terms and Conditions](https://www.avenuelivingam.com/terms-and-conditions/) - [Privacy Policy](https://www.avenuelivingam.com/privacy-policy/) - [Cookie Policy](https://www.avenuelivingam.com/cookie-policy/) © 2023 Avenue Living. All Rights Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mark Zalucky", "url" : "https://al.avenuelivingam.com/the-blog/author/mark-zalucky" }, "dateModified" : "2025-04-30T20:03:28.185Z", "datePublished" : "2020-05-15T04:00:00.000Z", "headline" : "Aaron Facca Joins Mini Mall With An Eye On Innovation ", "image" : [ "https://al.avenuelivingam.com/hubfs/IMG_1370-scaled-1-2048x1536%20copy.webp" ], "mainEntityOfPage" : { "@id" : "https://al.avenuelivingam.com/the-blog/aaron-facca-joins-mini-mall-eye-innovation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://al.avenuelivingam.com/hubfs/AL-Logo-Stacked-RGB.png" }, "name" : "Avenue Living" } } ```